Clif bar is named after my father, clifford, my childhood hero and companion throughout the sierra nevada mountains. Apr 29, 2017 despite big growth in snack sales, clif bar not for sale. The husband and wife owners of clif bar, gary erickson and kit crawford. Gary erickson and kit crawford looked back and realized had they known in the beginning some of the.
The companys flagship product, clif bar, was created by gary erickson and lisa thomas. In this book, the founder the clif bar company talks about how. Together, the couple has turned clif bar into the company it is today. On april 17, 2000, gary erickson told his wife, kit crawford, he needed to go for a walk. Catch up with this tennis icon in our latest episode of clif couch. Company in berkeley, with his wife and business partner, kit crawford, had. Our founder, gary, took a bite of another energy bar and thought to himself. Throughout the book, ericksona competitive cyclist, jazz musician, world.
As an avid cyclist, gardener and foodie, kit brings each of these passions to life at clif. Menu icon a vertical stack of three evenly spaced horizontal lines. The inspiration to create an energy bar occurred during a daylong, 175mile bike ride with my buddy jay. Clif bar founder and ceo gary erickson, left, runs the berkeleybased company with his wife, kit crawford. Gear junkie interviewed the companys founder about clif s origins and the future of energy food.
The company blended his skills as a baker with knowledge of whats needed on the nutritional level to succeed in an endurance event. Gary erickson and coauthor lois lorentzen tell the unusual and. We apply their sports and nutrition science expertise to support our commitment to providing sustainable, nutritious food for athletes and active people. Nov 14, 2014 why clif bar fired 5 of its top athletes. The book is filled with compelling personal stories from ericksons. When i saw this book by the ceo and founder of the company, i picked it up. Dec 09, 2011 clif bar founder gary erickson shares his business secrets by open forum american express. Clif bar founder gary erickson shares his business secrets by. Clif bars gary erickson leaves ceo role san francisco. Company in berkeley, with his wife and business partner, kit crawford, had those. Clif bar spearheads the creation of the nations first endowed university chair in plant breeding for organic crops. Clif bar is a family and employeeowned company that believes happy, healthy people create the best. Gary erickson businessman, consummate outdoor enthusiast, and environmentalistis founder of clif bar inc.
But after three years of delegating the ceo duties of his. What makes this book raising the bar worth reading is that hes gary erickson as. Catch up with this tennis icon in our latest episode of clif. The nut butter filled bar illustration pays homage to clif bar owner and founder. Raising the bar integrity and passion in life and business by gary. The organic energy bar maker takes a holistic approach to corporate purpose. In this book, the founder the clif bar company talks about how he turned down an offer that would have made him a millionaire, to uphold his values and as a result continued to work hard instead of easily retiring. She is the president of the clif bar family foundation and has been an advocate for creating sustainable food systems. Clif bar started with a hungry cyclist and a mom who liked to bake gary erickson, who was inspired by his moms baking to create clif bar, a topselling energy snack, is the latest guest on. Despite big growth in snack sales, clif bar not for sale. As a result of reading this book, im now enjoying more clif bars without. Courtesy clif bar on april 17, 2000, gary erickson told his wife, kit crawford, he needed to go for a walk. Weve brought together some of the best, brightest, and most passionate experts in sports nutrition to form the clif nutrition advisory council. Feb 01, 2007 clif bar s founder talks about balancing sustainability and effectiveness by gary erickson gary erickson is the founder and owner of clif bar, a maker of allnatural and organic energy bars and.
Order online click on a retailer below to buy the book online the former ceo of clif bar, cofounder of plum, and serial entrepreneur offers insights about launching and growing a business while. Clif bar was our very first funder and that made a huge difference. Its starting point is his decision not to sell the energy bar company he created. From dominating on the courtand the business worldto relishing her role as a big sister, being venus williams is an awful lot of work. Clif athletes get the sustained energy they need to keep going and going from, well, clif bar. But in an email, clif bar senior director of brand experience jeff. Clifs founder, who recently watched valley uprising at a san francisco premiere. Wayfarers flathead lake state park area residents in the know will tell you that the best sunsets on flathead lake can be viewed from wayfarers at flathead lake state park. Clif bar founders take charge san francisco business times. Clif bars former ceo on the emotional toll of entrepreneurship. Clif bars inhouse band, grove valve orchestra, wins the battle of the corporate bands in ohio, showcasing that music is just as much a part of our dna as adventure. The energy granola illustration was inspired by the granola that clif bar founder gary erickson would make for the hiking trips he guided in the high sierra mountains. Gary erickson is the founder and owner of clif bar inc.
Quickbooks connect 2014 kevin cleary, ceo, clif bar and co. There was belief in the idea from the beginning, and steadfast support ever since. In 20, new clif ceo, kevin cleary, tapped us to help him keep that. I applaud the efforts of gary and clif bar to develop business practices that promote an ethic of global responsibility. I had the honor of working closely with the design team at clif bar to help create some new illustrations for various products, including an update to their organic nut butter filled energy bar. Oct 03, 2016 clif bar started with a hungry cyclist and a mom who liked to bake gary erickson, who was inspired by his moms baking to create clif bar, a topselling energy snack, is the latest guest on guy. Plenty of folks from other walks of life dream about making wine. The companys luna bar brand partnered with actress gina rodriguez. Although with a last name like erickson its hard to imagine that gary would be a greekamerican, the story behind the clif bar. Clif bar sea salt energy bar variety pack, 4 great flavors caramel toffee sea salt, dark chocolate almond sea salt, peanut butter honey sea salt, chocolate chunk sea salt, 2. And though he follows the same route each time he returns to gavia, the ride itself.
When you order by the cutoff time monday through friday excluding major holidays, most orders will ship that same day and you will receive it in 1 to 3 business days depending on your zip code. The former ceo of clif bar, cofounder of plum, and serial entrepreneur offers insights about launching and growing a business while maintaining a fulfilled life in this practical guide filled with hardwon advice culled from the authors own sometimes dark, raw experiences. In 1990, i lived in a garage with my dog, skis, climbing gear, bicycle and two trumpets. Clif bar s commitment to equal pay is a prime example of a company contributing to a pertinent social issue. Business lessons from the clif bar owners business insider. View kevin clearys profile on linkedin, the worlds largest professional community. Former clif bar ceo sheryl oloughlin discusses the emotional toll of. Kevin cleary principal big rock growth advisors llc. Meet the billionaire husband and wife team behind clif bar. Like clif bar, 18 rabbits also works within the food processing sector. Gary erickson tells the story of how he started the clif bar company to offer people an energy bar that doesnt.
Quickbooks connect 2014 kevin cleary, ceo, clif bar and. Former clif bar ceo sheryl oloughlin discusses the emotional toll of entrepreneurship, and her own personal demons. Clif bar, sponsor of the livestream, donated to the musicares covid19 relief fund corresponding to the amount of viewers. Raising the bar tells the amazing story of clif bars gary erickson and shows that some things are more important than money. The next small grants deadline is june 1, 2020 at 11. Aug 12, 2009 plenty of folks from other walks of life dream about making wine. Aug 20, 2004 raising the bar is an excellent demonstration of the importance of upholding your values, doing what you love, and enjoying life the right way. Jul 28, 2018 last year, the husband and wife team behind clif bar celebrated the companys 25 th anniversary. Buy products such as clif bar, chocolate chip, 18 energy bars, 2. As an avid cyclist, gardener and foodie, kit brings each of these passions to life at clif family. Their culture, pay, benefits, holistic wellness programs, and dedication to employees career growth, create a unique and meaningful workplace. The montana club is a historic building in helena, montana, u. Oct 08, 2004 we have a conversation with gary erikson, founder and former ceo of clif bar inc, the maker of natural nutrition bars including clif and luna bars. Its ideal mix of nutritious protein, fat, and carbohydrates make it the ultimate energy bar.
The book is filled with compelling personal stories from ericksons lifetrekking in. In this book, the founder the clif bar company talks about how he turned down an offer that would have made him a millionaire, to uphold his values and as a result. Erickson has been featured in people, health, fortune small business, readers. Clif bars competitors, revenue, number of employees. Gary erickson came up with an idea on the back of a bike and it was that idea that led to the launch of clif bar in 1992. Click the about button for our complete page rules. Adventure sports snack brand clif bar was nearly sold by founder gary erickson, but he instead bought out his company to keep the company private and solely owned. Raising the bar tells the amazing story of clif bars gary erickson and shows in april of 2000. Sheryl oloughlin, ceo of rebbl, a plantbased, super herb adaptogen beverage company, former ceo of clif bar and company, former co founder and ceo of plum, inc. Although with a last name like erickson its hard to imagine that gary would be a greekamerican, the story behind the clif bar started in his greek grandmothers kitchen.
The company is based in emeryville, california, and is privately hel. Erickson, an avid bicyclist and rock climber, developed clif bar as an alternative to. Clif bar founder gary erickson said he could have avoided a mistake that cost him millions, with the right advice. The subtext of most business books aimed at entrepreneurs is how to. Clif bar is a leading maker of nutritious and organic food and drink for people on the go. Apr 15, 20 the founders of clif bar set out to fund more altruistic success stories with their venture capital firm white road investments.
Clif bar is a family and employeeowned company that believes happy, healthy people create the best food. Announcements for approved grant applications received by february 1 will be made in june, 2020. Sep 10, 2009 clif bar founder and ceo gary erickson, left, runs the berkeleybased company with his wife, kit crawford. Fourteen years after erickson founded clif bar, crawfords first marriage was over and she and erickson fell in love. Clif founder gary erickson has ridden italys formidable passo di gavia more than 20 times over the last 31 years. Clif bar founder gary erickson shares his business secrets by open. Raising the bar tells the amazing story of clif bars gary erickson and. I had the honor of working closely with the design team at clif bar to help create some new illustrations for various products, including the allnew energy granola. Kit is actively involved in supporting the connection between family farmers and their local communities. Clif bar founder gary erickson left with his business partner and wife kit crawford. Clif bar founder gary erickson read eating the big fish on the advice of mars president bob gamgort. Gary erickson tells the story of how he started the clif bar. Clif bar started with a hungry cyclist and a mom who.
547 135 1126 862 148 180 886 1450 139 743 1519 728 227 262 1323 696 177 1528 413 745 916 627 1349 812 888 1171 994 1029 1394 988 1089 367 989 488 361 234 988 145 1061 485 725 1158